We rate: savvynavvy
When we set out to design the BackTow lifejacket the industry at large told us that it could not be done. It was too hard. Too complicated to engineer. Our favourite response from a competitor was "not that many people die that way anyway."
Even one unnecessary death was unacceptable to us, so we set out to prove them wrong. We focused on solving the problem, and we did. The BackTow lifejacket is still the only lifejacket that can keep you face-up in the water if you go overboard clipped on. It went on to win several design awards and is now stocked all over the place, worn by sailors all over the world. Our customer clearly saw the value of innovation, even if our competitors had not.
Being the new kids on the block you tend to gravitate toward other outside-the-box thinkers. Today we're proud to be launching our first collaboration with another company who are shaking up their own corner of the sailing world. savvy navvy is the ultimate sailing navigation tool. Created by sailors for sailors, it brings all of the essential information you need for passage planning in to one app and presents it in a beautifully simple, easy to use way.
Designed by a former Google engineer who saw an opportunity to revolutionize the navigation app market, savvy navvy has won rave reviews from both press and users. Customers sign up to an annual subscription to access the service. TeamO customers can get a 20% discount off by going to the savvy navvy website and using the discount code TeamO20.
Safety at sea products should be intuitive, innovative and designed for real life situations. We rate savvy navvy. We hope you enjoy using the app too.