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events 2020, Ian Herbert Jones, partnership, savvy navvy -

When we set out to design the BackTow lifejacket the industry at large told us that it could not be done. It was too hard. Too complicated to engineer. Our favourite response from a competitor was "not that many people die that way anyway." Even one unnecessary death was unacceptable to us, so we set out to prove them wrong. We focused on solving the problem, and we did. The BackTow lifejacket is still the only lifejacket that can keep you face-up in the water if you go overboard clipped on.  It went on to win several design awards and is now...

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Latest Reviews

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66 reviews
97%
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well made, bright

well made and very bright. Like the zoom feature

solid and well made

Solid feeling in the head, good handling

First impression: great!

Great and innovative product, great and caring company. No water test yet. Hope, we'll never need it...
The quality perceived creates confidence.

Fantastic quality & great customer service

I ordered to be shipped to Connecticut. UPS held up the package because some paperwork went missing. Lauren was extremely helpful and we got them moving with minimal delay. They are extremely high quality and fairly priced. You definitely get what you pay for!
They fit nicely and I look forward to years of use.
Thanks!

T-Shirt

Nice quality.