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events 2020, Ian Herbert Jones, partnership, savvy navvy -

When we set out to design the BackTow lifejacket the industry at large told us that it could not be done. It was too hard. Too complicated to engineer. Our favourite response from a competitor was "not that many people die that way anyway." Even one unnecessary death was unacceptable to us, so we set out to prove them wrong. We focused on solving the problem, and we did. The BackTow lifejacket is still the only lifejacket that can keep you face-up in the water if you go overboard clipped on.  It went on to win several design awards and is now...

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51 reviews
96%
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Amazing Customer Service
Safety tether
Purpose with comfort
wOw!
good service.